Our consultancy is focused on five key disciplines
Branding and Positioning
OWN WHAT THE BRAND STANDS FOR IN A CONSUMER’S MIND
We help define brands, positioning and value propositions that can win in the marketplace. We'll seek to explore where the brand has been, identify what it means now, and determine the optimal positioning to maintain strength or gain momentum against the competitive set.
BRAND ANALYSIS
BRAND DEVELOPMENT
POSITIONING + REPOSITIONING
PACKAGING + CREATIVE DEVELOPMENT MANAGEMENT
COMMUNICATION + MESSAGING DEVELOPMENT
Research and Insights
IDENTIFY AND ASSESS THE CURRENT SITUATION
As perpetual knowledge seekers, we're excited to illuminate the answers to critical business questions. We're prepared to use a wide variety of techniques to explore, review and analyze each outstanding issue.
AUDITING
INTERNAL INTERVIEWS
MARKET LANDSCAPING
OPPORTUNITY MAPPING
QUALITATIVE RESEARCH MANAGEMENT, MODERATION + SYNTHESIS
Innovation
DETERMINE THE NEXT GREAT PRODUCT OR SERVICE
We are constantly exploring the world around us! We're relentless in our search for sparks to inspire the next great wave of products and services. We can help identify the best new initiatives and prioritize efforts for maximum return.
TREND SPOTTING
WHITE SPACE HUNTING
IDEATION WORKSHOPS
CONCEPT WORK: DEVELOPMENT + CREATION + EVALUATION + OPTIMIZATION
PIPELINE DEVELOPMENT + PRIORITIZATION
PRODUCT DEVELOPMENT SUPPORT
Strategy Development
ILLUMINATE THE OPTIMAL PATHWAY FORWARD
Information Illuminates the path. Together we will align on the key brand and business objectives. Next, we'll leverage all the current internal knowledge, gather our own insights, and evaluate other market factors to determine a clear direction in which to proceed.
STRATEGY CREATION: BUSINESS + BRAND + PORTFOLIO + INNOVATION + COMMUNICATION + DIGITAL
Business Management
ENSURE THE BUSINESS STAYS STRONG
We know brands and products need support once in market. We want to help hit the goals and maintain momentum with point-in-time or ongoing evaluations of brand or business health. We'll seek to identify efficiencies and areas of opportunity.
BUDGETING
FORECASTING
PRICE + COST + PROFIT AUDITING
FINANCIAL OPTIMIZATION
We work collaboratively with clients to achieve their goals. Yet, with complete project management capabilities, we are happy to lead the charge and take tasks off the plate.